Rocksbox is a jewelry subscription service that offers members carefully curated pieces of luxury jewelry.
The goal of Rocksbox is to create an intimate and engaging shopping experience. Its data-driven approach allows the company to deliver highly personalized experiences to its customers.
How Rocksbox collect data
The journey of a Rocksbox customer begins when the customer completes a personalized Style Survey. The Style Survey is used to segment customers into groups with similar tastes, allowing customers to find beautiful jewelry that would match their unique style.
Example of questions: select preferred product type
Example of questoins: select current trends you are interested in
Once a new subscriber has taken the survey and purchased a subscription, she is encouraged to create a wish list. She can favorite pieces, add them to wish list, and leave direct feedback on previous boxes they've received.
Personalization through multiple channels
Based on various data collected from Style Survey, wish list, and feedback, each member is offered a highly personalized experience through the website, social media, email, and offline channels.
It is a beautiful personalization process. Upon signing up, customers then begin the process of sharing their style information with their stylist.
The process continues as they keep their profile up to date with their favorite brands and products, receive personalized recommendations from their stylist, and allow Rocksbox to send them boxes based on the styles they love.